With his preoccupation with men, their mutual relations and the fact that the men featured often adopt traditionally feminine "roles" – through dance, song and violent emotional outbursts – Just's videos are frequently termed homoerotic. According to Just they are not deliberately constructed that way but they may be termed queer.
Research in so-called queer theory examines these social and cultural conventions associated with gender and (homo)sexuality and how they are not stable entities. Just's films explore taboo and repressed issues, unfolding feelings and actions that are both humorous and sentimental. Compare with Michael Elmgreen & Ingar Dragset in ARKEN's Collection.
The interest in Just's videos in the culturally determined gender constitutes a parallel to feminist criticism; a school which is greatly concerned with the portrayal of women and how stereotypical images or representations appear. Compare with Sarah Lucas in ARKEN'S Collection.
Thus Just emphasises that his works not only deal with men and their relationships, but rather that these thoughts and ideas are more universally human: What makes a man or a human, and how are we in the company of other people? The subjects of these explorations are men, however, Just wishes his works to be regarded not merely as focusing on the mutual relationships of men, but as universally human.
Just's works are characterised by a high degree of professionalism in all aspects: actors, lights, sound and editing. As other video artists of his generation he has abandoned the previous amateurism in which art videos in their content as well as their form distinguished themselves greatly from big, commercial productions. Back then art video often had aspects of documentarism, and very low budgets. Today artists work in large, spectacular installations too, as seen in Bill Viola and others.
Despite the technical professionalism and the many references to Hollywood movies etc, Just insists that the art video has a different potential, in part because of our expectations to art. Here the audience needs no easy solutions or predigested messages; hints suffice. And indeed the ambiguity, the unfinished and the pent-up characterise all of Jesper Just's works.