ALL DATA TO THE PEOPLE is a large-scale mural that can be seen in Holbæk, among other places. Around the world, the work appears in different languages. At Arken, you can experience the work in a smaller format from 29.09.26 till 19.10.26.

Here you can read SUPERFLEX’s own thoughts behind the work:

“Movements, transactions and relations in today’s world are constantly registered and analysed. This accumulated data increasingly shapes our reality, and access to it is a form of power. When gathered and analysed, data holds tremendous economic potential, making it the oil of the 21st century.

Useful for targeted advertising, racial profiling, and the wielding of political influence, data can be mined not just by corporations, but by national and supranational entities and other political or governing bodies. The data market has become a highly powerful yet widely unregulated one.
Today, access to data poses real consequences for democratic societies and individual citizens,” says SUPERFLEX.

The artwork ALL DATA TO THE PEOPLE is designed in collaboration with Rasmus Koch Studio.

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About SUPERFLEX:
A Danish artist group founded in 1993 by Bjørnstjerne Christiansen, Jakob Fenger and Rasmus Rosengren Nielsen. From 07.05.26 till 03.01.27 SUPERFLEX is showing their works in the exhibition Come Hell Or High Water.  

The group often engages with contemporary societal issues such as economic structures, power, climate, technology and social organisation. Their work spans film, installations and sculptures as well as large-scale projects in public space, and is often developed in collaboration with local communities, researchers, engineers and other professionals.

Want to get to know SUPERFLEX – read more about the them here.

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